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The ultimate goal with this is that your brand will reach top-of-mind recognition amongst your viewers, and watermarking videos is just one piece of an entire brand experience. By adding watermarks to every YouTube video, viewers will consistently see your brand and associate it with your video content. Not only does watermarking help with video theft protection, but a watermarked video will help increase brand recognition. It’s basically like an artist signing their masterpiece, and can’t easily be removed. However, a watermarked video has less of a chance of being stolen because the watermark indicates the true source. Sadly, it’s not uncommon for YouTube videos to get stolen and passed off as someone else’s work. Watermarking your videos has become increasingly important for two main reasons: brand recognition and video theft protection. This watermark can be anything you want your brand logo, website URL, or an otherwise custom watermark. It’s a still image that sits on top of your video as it’s playing, commonly placed in the bottom right corner of the video. What Is A Video Watermark And Why Does It Matter?Ī video watermark is essentially the same as a photo watermark. Whether you’re designing a watermark from scratch or want to use a logo you’ve already created, we’ll show you two ways to make watermarking your YouTube videos happen. Luckily, you can easily create your own watermarks with BeFunky's Background tool and everything you need to get creative with text, graphics, and logos in our Photo Editor. Not only does a watermark add a professional, branded look to your videos, it also helps prevent your content from being stolen. It’s a pretty common part of the creative workflow to watermark photos and designs, but these days where video content reigns, watermarking videos is also on the rise.
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In addition to making great videos, creating click-worthy thumbnails, and branding your YouTube Channel as a whole, there’s one more thing that’ll help keep your video content on-brand: adding a watermark. That means there is huge potential for your video content (and overall brand) to be seen, but it’s also more important than ever to make your content stand out. As of today, YouTube is the second most visited website online.